Company Value Generator

Generates a random example of a short, plain-spoken core company value — a starting point to adapt when drafting your own set of company values. Draws one line from a hand-written pool of 28 values.

Seed (optional)

The same word, at the same settings, gives the same result. It goes into the address when you generate, so a copied link opens with the word in the box. A seed is for repeatability, not secrecy.

Don't repeat what I've already seen

Your result will appear here.

What this generator does

Draws a company value from a curated bank, for workshops on culture and values where a starting point beats a blank flipchart.

What you'll get

This generator draws from a hand-checked list of 28 entries. Here is a spread of 6 of them, so you can see the style before you generate:

Honesty first, even when it's uncomfortable
Say what you'll do, then do it
Leave things better than you found them
Make the right thing the easy thing
Ask before assuming
Measure what you claim

A fixed sample of the list, not a live draw — your own results are picked at random from all 28, without repeating until the list runs out. Original HEKNO-curated company value statements. Last reviewed 2026-09-03.

How to use this tool

Press generate for a value statement.
Adapt it to your own business, or generate again for another example.

Worked examples

A sample of the pool: "Do the small things well", "Disagree in the room, not afterwards", "Say the hard number out loud" — each drawn whole, not assembled from parts.

Common use cases

Drafting a company values list
Team workshop discussions
Brand or culture brainstorming

How this generator works

One line is picked whole from a hand-written pool of 28 core-value statements. Each entry is a whole line someone wrote rather than a template filled with random words, so there is no smaller building block to vary or recombine.

Randomness and fairness

A seed word switches to a deterministic, non-cryptographic draw, so a value already used as a workshop starting point can be found again by that word rather than re-typed onto the flipchart.

For how randomness is produced across the whole site, see how Generate Random works.

Limitations and good to know

A value picked at random is a prompt for discussion, not a value your organisation holds. The useful part is usually arguing about whether it fits.
The pool holds 28 written statements, so a workshop that generates repeatedly will start seeing the same lines again well before the session ends.
Every value is written in a plain, direct register. A generated line will need rewording for a brand voice that is more formal, more playful, or written for a market outside the UK.