Business Idea Generator

What this generator does

Combines an audience, a problem and an approach into a premise, which is more useful than a bare noun because the combination is what makes an idea examinable. Sits before the naming tools rather than beside them.

What it builds, and how many ways

Each result is assembled to this shape: [adjective] + [business] + [audience].

• adjective: 10 options
• audience: 10 options
• business: 10 options

Taken together those banks can be assembled 1,000 different ways, repeating after about 40.

Some results it can produce:

• A subscription-based skill-swapping platform for new pet owners.
• A on-demand repair café for first-time homeowners.
• A subscription-based tool-lending library for retirees.
• A on-demand pet-sitting marketplace for commuters.

A fixed sample so this page stays the same between visits. Your own results are assembled at random, each slot filled independently and each press independent of the last, so the same result can come up twice — past the repeat figure above, seeing one twice is more likely than not.

How to use this tool

1. Press generate for a business idea.
2. Use it as a brainstorming starting point, or generate again for another combination.

Common use cases

• Entrepreneurship brainstorming
• Business-class exercises
• Side-project inspiration

Practical tips

• Use it to break out of a rut rather than to find a business — the value is in reacting to the combinations you would never have written down.
• The audience is usually the half worth keeping. Swap the approach and see whether the idea survives.