Customer Problem Generator

What this generator does

Draws a customer problem framing — a way of describing what a user is actually trying to get done. It exists because teams describe problems as missing features, and 'they need a filter' is a solution wearing a problem's clothes.

What you'll get

This generator draws from a hand-checked list of 8 entries. Here is a spread of 6 of them, so you can see the style before you generate:

• What do customers buy from someone else just before or just after they buy from you?
• What do customers currently do manually that they'd happily pay to automate?
• What's the most common complaint customers make, but never formally report?
• What workaround have customers built themselves because no product solved it?
• What's a problem your competitors treat as unsolvable?
• What do new customers struggle with that experienced ones have simply grown used to?

A fixed sample of the list, not a live draw — your own results are picked at random from all 8, without repeating until the list runs out. Original authoring for Generate Random — general customer-discovery brainstorming prompts.. Last reviewed 2026-07-18.

How to use this tool

1. Press generate for a question.
2. Ask it in your next customer conversation.

Worked examples

Two of the eight

"What's the most common complaint customers make, but never formally report?" and "What problem gets worse the more successful a customer becomes?"

Common use cases

• Customer-discovery interviews
• Product-research brainstorming
• Uncovering unspoken pain points

How this generator works

One question is picked whole from a fixed pool of eight, each aimed at a workaround or an unspoken complaint rather than a feature request — "What do customers currently do manually that they'd happily pay to automate?" Nothing is assembled from parts; the question returns exactly as written.

Randomness and fairness

Framings are drawn uniformly with the browser's cryptographic random number generator, with no awareness of your product.

For how randomness is produced across the whole site, see how Generate Random works.

Limitations and good to know

• Eight questions is a small pool for repeated use in ongoing customer-discovery work — expect the same question to resurface within a handful of interviews.
• The questions surface a problem to investigate; they do not themselves confirm the problem is common, large or worth solving — that still requires talking to actual customers.

Practical tips

• Rewrite the problem until it contains no solution. That rewrite is the exercise.
• Take the framing to an actual customer rather than a meeting room. Generated framings are prompts, not evidence.